Advertising is supposed to increase my desire and awareness about a product, service, or brand. However, ad designers do not seem to know this. Apparently, their goal is to confuse, alienate, or frighten me into buying their product or service.
Take the ad above. Now, I don't need reading glasses, as I have perfect 20/20 vision. Apparently, the rumored side-effects of all that teenage self-abuse were false, THANK GOD. Anyway, here is what I learned from the ad: If I use 'Zoom' brand reading glasses, I will be able to see well enough to solve my knock-off "Rubiks-esque" cube, and have a giant man-hand compress my chest cavity."
HOORAY! GIMME THEM SPECTACLES, MARTHA!
If you need glasses to see the cube in your hand, you've got bigger problems. But I feel your pain. My favorite ads are about "enjoying the go," and "respecting the V" (toilet paper and feminine odor cream, respectively).
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